One page
Monthly, nothing upfront £29.99 a month
Or £199 to pay once
- Pages
- 1 page
- Delivery guide
- 10 working days
- Revision rounds
- 2
A website for personal trainers that shows your packages and gets people to book a first session
A website for personal training starts at £29.99 a month with nothing upfront, or £199 to pay once, for one page. Up to 5 pages is £399. It suits personal trainers and fitness coaches who want a simple site that sells their sessions. All prices include VAT, and the preview is free.
Nothing upfront from £29.99 a month, or pay once: one page £199, up to 5 pages £399, business site from £699. All prices include VAT.
What clients look for on a personal trainer website
A visitor wants to know if you can help with their goal, what it costs and whether they will get on with you.
Who you train
Strength, weight loss, rehab, older clients or athletes. Say who you are best for.
Packages and prices
A list of sessions and blocks, with a “from” price, and whether you train at a gym, outdoors or online.
Your qualifications
Your courses and insurance, with the details a visitor can check.
Real client stories
Testimonials with permission, kept to what actually happened.
Book a first session
A button to book or ask a question, near the top on a phone.
Rules your personal trainer website should follow
Before-and-after photos and weight-loss claims are covered by the advertising rules.
| The rule | What it means for your site |
|---|---|
| CAP guidance says before-and-after photos count as testimonials. Hold signed, dated proof that they are genuine. | I add a before-and-after photo only after you give me the proof. |
| CAP guidance says weight-loss claims need solid evidence. | Describe what you do. Do not promise a result. |
| CAP guidance says a rate of weight loss of more than 2lbs a week is unacceptable. | Do not quote a loss rate above that on the site. |
This is not advice on what you may claim. Read the guidance and check your own copy against it.
Features for personal trainer website design
Features are built to your quote. Booking, client logins and payments stay with the tool you already use, linked or embedded and scoped in your quote.
Packages and a clear first step
A package list with a booking or enquiry button on every page.
Booking and payment
Clients book and pay for sessions through the tool you already use.
A client portal link
A login link to the app or client portal you use for plans and check-ins. Client portals for personal trainers stay with that tool.
Online coaching page
A page that explains how remote coaching works, who it is for and what a client receives.
Qualifications and insurance
A place for your courses and cover, shown with proof you give me.
Custom site or FitPro and Wix?
FitPro and Wix suit a trainer who wants to build and edit alone. A custom site suits one who wants it built for them.
| Custom site from me | FitPro or Wix | |
|---|---|---|
| Who builds it | I design and build it from your quote. | You choose a template and build it yourself. |
| Booking and client login | Linked or embedded from the tool you already use, scoped in your quote. | Offered by the builder or its partners. Check each plan. |
| Layout | Made for your packages and your clients. | Template layouts. |
| Ownership | You keep your domain and files. | The site runs on the provider’s platform. |
Sports and fitness coaching businesses in the UK
Most are very small.
| Figure | |
|---|---|
| Sports and recreation education businesses | 6,620 |
| Of those, with fewer than 10 staff | 5,830 |
| Businesses with no website, arts, entertainment and recreation sector | 10% |
Business counts are ONS 2026 figures for VAT- or PAYE-registered businesses. Sole traders below the VAT threshold with no employees are not counted, so the real number is higher.
What personal trainer website design costs
Pay monthly with nothing upfront, or pay once. Most trainers need the One page plan.
Up to 5 pages
Monthly, nothing upfront £36.99 a month
Or £399 to pay once
- Pages
- Up to 5 pages
- Delivery guide
- 10 working days
- Revision rounds
- 2
Business site
Monthly, nothing upfront £49.99 a month
Or from £699 to pay once
- Pages
- Up to 8 pages
- Delivery guide
- 10 working days
- Revision rounds
- 2
All prices include VAT. You see a free preview before you pay anything.
If you pay once, hosting with me is £19.99 a month, or you can host it yourself. On a monthly plan, hosting is included.
One page holds who you train, packages, qualifications and a way to book. Your site usually goes live within 10 working days of you approving the free preview and sending your words and photos.
Not included: domain registration and renewal, email mailboxes, paid services from other companies, and extra pages and features, which are quoted first.
What a personal trainer should prepare
A list in a message is enough.
Who you train
Your best-fit clients and goals, in your own words.
Your packages
Sessions, blocks and online options, each with a “from” price.
Your qualifications
Courses, insurance and registrations, with proof.
Client results
Testimonials and photos you have written permission to show.
Your booking tool
The booking, payment or client app you use, so I can link to it.
Questions personal trainers ask
How much does a personal trainer website cost?
Monthly plans start from £29.99 a month with nothing upfront. To pay once, one page is £199 and up to 5 pages is £399. Up to 8 pages is from £699. All prices include VAT. Your site usually goes live within 10 working days of you approving the free preview and sending your words and photos.
Can clients book and pay sessions online?
Yes, through the booking and payment tool you already use. Linking it to your site is scoped in your quote.
Is there a client portal for personal trainers?
The site can link to the app or portal you already use. The portal stays with that tool, and how it is linked is scoped in your quote.
Can I use before-and-after photos?
CAP guidance says before-and-after photos count as testimonials, and you should hold signed, dated proof that they are genuine. I add them after you give me that proof.
What can I say about weight loss?
CAP guidance says weight-loss claims need solid evidence, and a rate of more than 2lbs a week is unacceptable. Read the guidance and check your copy against it.
Is a custom site better than FitPro or Wix?
Neither is better for everyone. FitPro and Wix suit a trainer who likes to build and edit alone. A custom site suits one who wants it built for them around their packages.
Get a free quote and see your preview first
Tell me who you train, what your packages are and how clients usually book. The quote is free and lists the pages, features and total price. You see your preview before you pay anything. Don’t like the preview? You owe nothing. I reply within one working day.
Also see: Web design in Sheffield, Therapists and counsellors, Web design and SEO.
Two sites I have built so far are GHZ Accountants and Redpen Jobs: see the work. The demos on this page are fictional concepts.