Your quick checklist
How do my rough business notes become words I can approve for a website?
Use this to keep your place while reading. Ticking a box does not send or change anything.
Words explained
- Copywriting
- Writing the words on a website.
- Draft
- A first version for you to read and check.
- Round of changes
- One combined list of feedback, followed by an update to the agreed text.
Before you start
Copywriting means writing the words on your website. Send me your rough notes, existing pages or brochure. I can turn them into text that explains what you do, who you help and how someone can ask for a price. You check the business details before approving the words.
Extra writing, or writing bought without a website build, starts at £79 a page, including VAT. That covers up to 500 words and two rounds of changes. We agree which pages I am writing and what each needs to cover before I confirm the price and start.
If I’m already building your website
Help with wording for the agreed website pages is included in your build. We decide which pages need words before I quote, then work from the facts you supply. You do not need to buy the same writing help again.
The separate copywriting service is for additional pages or writing outside that agreed build. It can also cover text for an existing website. If you need me to put the words on your site, change its layout or build new pages, we agree that work and its price separately.
Your business facts
Supply services, real areas and prices.
The words you approve
Read the draft and check the facts before approving it.
How I can help with your website words
I can organise rough notes, rewrite an unclear service page and draft headings and next steps around the information your customers need. If you already have useful wording, we can keep it and concentrate on the gaps. We agree which pages need work so the quote covers a specific job.
Give each page a question to answer
A service page is a page explaining one of the services you sell. It should help someone work out whether you can do their job. Before writing, I need to know what you offer, where you work, what is included and what the customer should do next.
That usually means answering questions such as:
- Which jobs do you take on, and which do you turn down?
- Who is the service for?
- What affects the price, or what do you need before you can quote?
- What happens after someone gets in touch?
- What can you show from real work: photos, a project, a qualification or a review you have permission to use?
We use the answers on the pages where customers need them. A service page can explain the work and its limits. An About page can explain who does it. The enquiry page can say what details to send and what happens next.
What to send me
Rough notes are enough to start. Please include your current website, the services you want to promote, the places you actually cover and any prices or conditions you want customers to know.
Questions from recent enquiries are useful too. If people keep asking whether you cover their area or whether a visit costs extra, that is information the page may need.
Only send material you can use. I’ll need the source of any review, the wording of qualifications or memberships, and confirmation of factual claims such as years in business. Leave out private customer details. Where a fact is missing, I’ll ask rather than fill it in.
You can use the words and photos guide to gather everything in one place.
How the writing works
We agree the pages, their purpose and the price. I organise your information and write a first version, called a draft, with headings, page text and a next step. For search, I use descriptive titles and words that accurately describe your service, without repeating phrases throughout every paragraph.
You then check the draft. Please check names, prices, areas, qualifications and promises as carefully as the writing itself. If a service has an exclusion or a minimum charge, it needs to survive the edit.
For each round of changes, you read the draft and send one combined list of feedback. I update the words from that list. Two rounds are included for the pages and topics we agreed. If you later need a different page, service or type of customer covered, we discuss any extra cost before I do more work.
The final copy is supplied as text you can review and use on your website. Website changes are included only where the quote says so.
Questions about the service
Can you improve words I have already written?
Yes. Send the current copy and tell me what people find unclear. We may need to add missing information as well as shorten or rewrite sentences. Existing wording can also stay where it already does the job.
Will the copy help me appear on Google?
Clear service descriptions help customers and search engines such as Google understand what a page covers. Where it appears in search results, sometimes called its ranking, depends on other factors too. I cannot promise a search position, more visits or a number of enquiries from a rewrite.
Can you write the business facts for me?
I can help you explain them. You supply and approve the facts about your business. That includes qualifications, prices, guarantees, policies and customer results. Claims about specialist work, such as legal or financial services, may need checking by someone qualified in that subject.
How much text does a page need?
Enough to answer the customer's question and explain the next step. The starting price covers up to 500 words; a page can be shorter if it says everything the customer needs. I quote separately for longer pages or work that needs more research or detail.
Send the page you’re stuck on
Send me the link or your notes, say who the page is for and tell me what someone should be able to do after reading it. I’ll confirm what writing is included and the price.