Website features built around what your customers need to do
A standard contact form is enough for some businesses. Others need a customer to choose a service, explain a job, request a time or find the right listing. I build custom website features and connect agreed tools, with the work and any outside charges set out in your quote. I'm based in Sheffield and work remotely across the UK.
Start with the job, then choose the feature
Quote and enquiry forms
Ask the questions you need to price or discuss the work. A tailored form can guide customers through their choice instead of asking them to work out what to write in an empty message box.
Bookings and calendars
Link to or embed a booking service you already use, or scope a request flow. A request for Tuesday afternoon and a confirmed appointment are different outcomes; the wording and confirmation need to say which happened.
Finders, search and filters
Help visitors narrow a list or choose a service. The live GHZ Accountants service finder and Redpen Jobs directory show two ways this can work; neither establishes a particular increase in sales or enquiries.
Agree the whole route before building
Send your current website, the tool you use and a short description of what a customer should be able to do. We agree the questions, where the answers go and what the customer sees at the end. Access and the existing platform affect what can be changed.
The quote distinguishes the website work from subscriptions or charges from another provider. A WhatsApp link, calendar connection or editable content can be included when agreed. Online shops and payment processing are outside the current offer.
Check more than the happy path
I check the agreed feature on phones and computers, including missing answers, clear error messages and confirmation. For an enquiry flow, acceptance by the website and arrival in the intended inbox need separate checks.
You try the working route before launch. Changes beyond the agreed feature are quoted separately, so an extra integration does not quietly become part of the original job.
Questions about custom features
Can you use my existing booking provider?
Send its name and the steps you need. I check whether a link, embed or integration is available before promising a particular connection. Its subscription and other charges remain separate.
Is a custom form included in every website?
Every priced website includes a standard contact form. Tailored quote forms, booking flows and other custom features are optional work listed in your fixed quote.
Can you add a feature to an existing site?
Possibly. I need to check the platform, access and current website first. If the feature would require a rebuild, the quote makes that clear.
Get a quote for the work you need
Tell me which customer task your website needs to handle. I reply within one working day.
Related services: Editable websites, Website traffic and enquiries, all services.
Two sites I have built so far are GHZ Accountants and Redpen Jobs: see the work. The demos on this page are fictional concepts.