When a website builder is the right choice
Builders such as Wix and Squarespace let you start from a template and publish yourself. If you enjoy the work, have the hours to spare and need a handful of simple pages, that can be a sensible way to start. I do not sell either one, and I would tell you if a builder suited you better.
You also pay the builder a subscription for as long as the site is live. Check the current plans on the builder’s own site, because they change.
When a custom website fits better
A custom site is written for your business rather than fitted into a template. That matters when customers need to do something specific, such as request a quote with the details you need, or book through a flow that suits how you work.
It also matters if you want the work done for you. I design, build and test the site, so the time you spend is on the brief and the review.
Side by side
| Compare | Website builder | Custom website with me |
|---|---|---|
| Who builds it | You, from a template | Me, to your brief |
| Upfront cost | Often low, plus your own time | From £199, fixed quote first |
| Ongoing cost | A subscription to the builder | Optional hosting from £19.99 a month, or your own |
| Special features | Limited to what the builder offers | Built for your business and quoted first |
| Moving later | Often means rebuilding, so check the builder’s terms | Website files and account access handed over |
| Time to launch | Depends on how much time you have | 10 to 14 working days once the brief and content are ready |
| Checks before launch | Up to you | Layout, speed, security basics and links checked by me |
The builder column describes what is typical, not every plan. Read the terms of any builder you are considering.
Questions to settle it
- Do I have the time to build and keep the site up to date myself?
- Will customers need to do something a template cannot do?
- Do I want my own files and accounts, so I can move the site?
- What would it cost me if the subscription price rose?